Blog

In this week’s bumper summer edition of our CMO Perspectives blog Andrew Hausegger [CMO.com.au] asks what does the CMO of 2017 look like; Kimberlee Morrison [Adweek.com] summarizes a report on social customer service; Marketingprofs.com presents the results of a survey on which emerging technologies will have the biggest impact on the CX; Tim Nudd for Adweek.com finds out from Twitter’s CMO why their growth is stunted and what they are doing about it; The great Timothy Hughes gives his top tips in a social selling Q&A with CEO of Onalytica, Tim Williams; Mike Sands for Marketingland.com talks about people-based marketing; We discover Yaagneshwaran Ganesh writing for Ronsela.com on making IoT and social sync; and finally @Tiffani Bova is our Tweet of the Week. Enjoy!​

Interesting stuff in this week’s CMO Perspectives with a look at new insights from a study conducted by Forrester Research that claims that 2/3 of CMOs are now taking complete ownership of the CX. We featured two pieces about this new report, one from B2BMarketing.net and another by Laurie Sullivan at Mediapost.com; We also share a fascinating piece by Dave Helzinger on the emergence of conversational UX;

Back in the New York Groove with Forrester, Part III: A Look Back at Highlights from #CXNYC

Culture, Connectivity and Simplicity Hold the Key to Customer Experience Success

Great Minds Gather to Take Stock of Today’s Customer Experience

It is sometimes so hard to narrow down the great content for CMOs each week to just 5 pieces, that this week we have 6 pieces for you. Featuring Lauren Teague on Convinceandconvert.com talking about getting ahead of this year’s social media trends; Marketo.com with a great blog on 3 trends that will drive digital transformation; The great Ted Rubin with his “Good Marketing + Great Customer Service = Omni-Channel Success;” and more... Also don’t miss this week’s TWEET OF THE WEEK from @TheCMOclub. Enjoy!

As marketers we face daily challenges; how to get CX right for the multidevice consumer [CMO.com]; how B2B companies can focus on CX and not their brand [Skyword.com]; Are you really listening to your customers or do you just think you are [Customerthink.com]. It’s never ending, but thank goodness we have brilliant content publishing sites and thought leaders, like Mindi Chahal [MarketingWeek.com] and Josh Steimle [Joshsteimle.com], to help us through this mire. This and more in this week’s CMO Perspectives. Enjoy!